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Me Today (MEE) / FY24

Revenue fell 36.2% on Honey collapse; EBITDA margin sank to -89.1%

China manuka demand weakness pushed revenue below the historical baseline, leaving equity of NZ$3.6m against NZ$15.4m of gross borrowings.

Consumer / Wellness products

MEE revenue trajectory

Revenue context before the current result.

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HY26 was $2.6m, versus $7.5m in FY25.

MEE EBITDA margin

EBITDA margin across covered periods.

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  • HY24 MEE: Outside range low ebitda margin. -97.7%; 4-period range -85.4% to -32.4%. EBITDA margin: -97.7%, below normal range; 4-period mean -60.3%, range -85.4%--32.4%.
  • FY24 MEE: Outside range low ebitda margin. -89.1%; 3-period range -68.3% to -63.8%. EBITDA margin: -89.1%, below normal range; 3-period mean -65.8%, range -68.3%--63.8%.
  • FY25 MEE: Outside range high ebitda margin. -63.8%; 3-period range -89.1% to -65.2%. EBITDA margin: -63.8%, above normal range; 3-period mean -74.2%, range -89.1%--65.2%.
  • HY26 MEE: Unprecedented high ebitda margin. -32.4%; 4-period range -97.7% to -47.9%. EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.
EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.

MEE operating cash flow

Operating cash flow across covered periods.

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HY26 was -$1m, versus -$0.94m in FY25.

MEE working-capital movement

Operating working-capital absorption or release by reporting period.

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  • HY22 MEE: Unprecedented high operating working-capital movement. $14.7m; 4-period range $-11.3m to $1.4m. Operating working-capital movement: NZ$14.7m, unprecedented high; 1/4 prior periods had builds averaging NZ$1.4m, and 3 had releases averaging NZ$-4.5m.
  • FY24 MEE: Outside range high operating working-capital movement. $-0.5m; 3-period range $-3.3m to $-1.3m. Operating working-capital movement: NZ$-0.5m, above normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-2.2m.
  • FY25 MEE: Outside range low operating working-capital movement. $-3.3m; 3-period range $-1.9m to $-0.5m. Operating working-capital movement: NZ$-3.3m, below normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-1.2m.
  • HY26 MEE: Unprecedented low operating working-capital movement. $-11.3m; 4-period range $-1.1m to $14.7m. Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Release date
29 August 2024
Published
21 April 2026
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Key metrics

Numbers worth scanning first

FY24 vs FY23

Revenue

$5m

-36.2% ↓ vs $7.9m

EBITDA

−$4.5m

+12.9% ↑ vs −$5.1m

Net profit after tax

−$11.3m

+13.1% ↑ vs −$13m

Net cash inflow from operating activities

−$3.1m

+44.0% ↑ vs −$5.6m

Profit before tax

−$11.3m

+13.1% ↑ vs −$13m

Cash and cash equivalents

$2.8m

+210.7% ↑ vs $0.91m

Total assets

$21.5m

-20.4% ↓ vs $27m

What changed

Revenue fell 36.2% to NZ$5.0m (FY23: NZ$7.9m) as the Honey segment more than halved, leaving the loss-making cost base with materially less revenue to absorb

Annolyse's historical baseline classifies revenue growth as below normal (3-period mean +19.3%, range -4.7% to +48.1%). Honey dropped from NZ$5.8m to NZ$2.5m as the China-based partner held back orders pending manuka inventory drawdown; Me Today branded sales grew to NZ$2.3m from NZ$1.5m.

EBITDA margin of -89.1% sits below the supplied historical range of -68.3% to -63.8% even though the EBITDA loss narrowed 12.9% to NZ$4.5m and NPAT loss narrowed 13.1% to NZ$11.3m. Operating cash outflow improved to NZ$3.1m from NZ$5.6m. Equity fell 69.8% to NZ$3.6m and gross borrowings rose 23.6% to NZ$15.4m, following the March 2024 capital and debt restructure that lifted cash to NZ$2.8m.

What matters

Honey weakness looks structural, not timing-driven

Honey revenue fell 56.9% and dropped from 73.8% to 45.7% of group revenue, but the segment result widened to a NZ$1.8m loss (FY23: NZ$1.2m). That means costs did not flex with the volume drop, so any further demand softness from the China partner falls almost directly to EBITDA. Management cites ongoing dialogue and an option for the Chinese partner to acquire up to 50% of the trademark in greater China subject to revenue milestones, but no recovery has been quantified.

Balance-sheet capacity is now thin against the loss run-rate. Equity of NZ$3.6m supports an NPAT loss of NZ$11.3m and an ROE of -145.1% (FY23: -72.0%). Gross borrowings rose by NZ$2.9m to NZ$15.4m and net debt of roughly NZ$12.5m sits against negative EBITDA, so further losses at the FY24 rate would erode the post-restructure equity buffer within a year on the supplied figures.

Debtor days jumped to 102.7 from 76.8, above the historical mean of 61.2 days. Trade debtors actually fell in dollars (NZ$1.4m vs NZ$1.7m), so the move is a denominator effect from the revenue drop rather than a collection problem, but it does tighten working-capital headroom on a smaller base.

Expectations

No FY25 targets, forward-work backlog, or guidance was supplied with this release, so the result cannot be benchmarked against management commitments

The half-year shape shows revenue was second-half weighted (HY24: NZ$2.3m, implied second half: NZ$2.8m), but that trajectory still leaves annualised revenue at the FY24 run-rate, not a recovery glide-path. The investment case rests on whether the China honey relationship resumes ordering and whether Me Today branded growth can sustain the FY24 step-up; neither outcome is supported or refuted by this filing.

Quality of result

The 13.1% narrowing of the NPAT loss is not durable operating progress — it reflects a smaller absolute loss on a much smaller revenue base, with EBITDA margin actually deteriorating versus the supplied historical range

Cash conversion of 69.4% sits within the company's historically wide range (mean 111.7%, spanning 19.7% to 207.5%), but at this scale of losses the ratio is dominated by working-capital timing rather than earnings durability.

The cash balance rising to NZ$2.8m came alongside a NZ$2.9m increase in gross borrowings; pre-lease free cash flow was -NZ$3.1m, an improvement on -NZ$5.6m but still loss-making. This means the balance sheet has been supported by the March 2024 restructure rather than by trading. The Me Today branded segment shows real revenue progress, but at group level the cost structure still requires materially higher revenue to reach EBITDA breakeven, and the FY24 mix shift toward branded sales does not yet bridge that gap.

Unresolved

Open questions

What does the China partner's manuka inventory cycle imply for FY25 Honey orders, and is the trademark joint-venture path triggered if revenue does not recover?
How does management plan to fund continued operating losses given equity of NZ$3.6m and gross borrowings of NZ$15.4m?
Why did the Honey segment loss widen to NZ$1.8m on roughly half the revenue, and what fixed-cost reductions are being executed?
What runway does the NZ$2.8m cash balance provide against operating cash outflows running at roughly NZ$3.1m a year?
When does management expect the Me Today branded business to reach EBITDA breakeven on a stand-alone basis?

This briefing cannot assess FY25 guidance, debt covenant headroom, or segment-level cost flex, none of which are quantified in the supplied release.

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Ask follow-up questions about Me Today's FY24 result.

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Sign in to ask questions about Me Today's FY24 result.

What does the China partner's manuka inventory cycle imply for FY25 Honey orders, and is the trademark joint-venture path triggered if revenue does not recover?Why does "Honey weakness looks structural, not timing-driven" matter?How strong was the cash and earnings quality in FY24?What should I watch next for MEE after FY24?

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Data appendix

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Sources

Current period

30 June 2024 Financial Statements - Market Announcement

FY24 / results release↗

Me Today - Financial Statements 12 months ended 30 June 2024

FY24 / financial report↗

Rule 3.5 schedule at 29 August 2024

FY24 / results announcement↗

Prior comparable period

30 June 2023 Financial Statements - Market Announcement

FY23 / results release↗

Me Today - Financial Statements 12 months ended 30 June 2023

FY23 / financial report↗

Interim context

31 December 2023 Financial Statements - Market Announcement

HY24 / results release↗

Me Today HY23 Interim Financial Statements 6 months ended 31 December 2023

HY24 / financial report↗

Release context

Market Update

FY24 / commentary↗

Related insights

Cross-company views selected from the metrics in this briefing.

Cash conversion quality

This result converted 69.4% of EBITDA to operating cash flow, -38.5pp versus the prior comparable period.

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Leverage and balance-sheet risk

Net debt / EBITDA is 2.80x, +0.60x versus the prior comparable period.

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Revenue growth context

Revenue growth was -36.2% for this reporting period.

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ROE and capital efficiency

ROE was -145.1%, -73.1pp versus the prior comparable period.

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This briefing is based on available company filings and standard Annolyse calculations. It is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

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