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Me Today (MEE) / FY25

Result released28 August 2025·Annolyse analysis published20 April 2026

Capital raise puts Me Today's debt headroom in focus

The NZ$2.6m capital raised is relevant to debt headroom, while borrowings and gearing remain the direct evidence.

Consumer / Wellness products

MEE revenue trajectory

Revenue context before the current result.

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HY25 was $3.7m, versus $2.3m in HY24.

MEE EBITDA margin

EBITDA margin across covered periods.

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  • HY24 MEE HY: Outside range low ebitda margin. -97.7%; 4-period range -85.4% to -32.4%. EBITDA margin: -97.7%, below normal range; 4-period mean -60.3%, range -85.4%--32.4%.
  • FY24 MEE FY: Outside range low ebitda margin. -89.1%; 3-period range -68.3% to -63.8%. EBITDA margin: -89.1%, below normal range; 3-period mean -65.8%, range -68.3%--63.8%.
  • FY25 MEE FY: Outside range high ebitda margin. -63.8%; 3-period range -89.1% to -65.2%. EBITDA margin: -63.8%, above normal range; 3-period mean -74.2%, range -89.1%--65.2%.
EBITDA margin: -63.8%, above normal range; 3-period mean -74.2%, range -89.1%--65.2%.

MEE operating cash flow

Operating cash flow across covered periods.

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HY25 was -$1m, versus -$1.9m in HY24.

MEE working-capital movement

Operating working-capital absorption or release by reporting period.

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  • HY22 MEE: Outside range high operating working-capital movement. $14.7m; 3-period range $-1.1m to $1.4m. Operating working-capital movement: NZ$14.7m, above normal range; 1/3 prior periods had builds averaging NZ$1.4m, and 2 had releases averaging NZ$-1.0m.
  • HY25 MEE: Outside range low operating working-capital movement. $-1.1m; 3-period range $-1m to $14.7m. Operating working-capital movement: NZ$-1.1m, below normal range; 2/3 prior periods had builds averaging NZ$8.0m, and 1 had releases averaging NZ$-1.0m.
Operating working-capital movement: NZ$-1.1m, below normal range; 2/3 prior periods had builds averaging NZ$8.0m, and 1 had releases averaging NZ$-1.0m.

Market context

Valuation

A close-dated read on what the market price implies next to the latest verified filing inputs. Unavailable metrics stay visible when the absence is useful context.

Prices as at close, 20 July 2026

Price and market cap

The latest close and share count context for the market price.

Market cap

$4.1m

i

End-of-day close multiplied by current shares on issue.

Profitability multiples

How the market price compares with recent earnings and cash-flow inputs.

P/E

Not available

i

Not meaningful when recent earnings are negative.

EPS

-0.00

i

Recent filing-derived earnings per share.

PEG

Not available

i

Not available for this company right now.

EV/EBITDA

Not available

i

Not meaningful when recent EBITDA is negative.

P/FCF

Not available

i

Not meaningful when free cash flow is negative or unavailable.

P/B

1.33x

i

Market value compared with latest reported equity.

Income and fund shape

Yield and fund-style valuation where the company shape supports it.

Dividend yield

0.0%

i

Trailing dividends compared with the latest close.

Total return

Not available

i

Available once dividend and adjustment data are verified.

Release date
28 August 2025
Published
20 April 2026
Ask about this result
Sections⌄
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  2. Valuation
  3. Analysis
  4. Chat
  5. Data
  6. Sources

Key metrics

Numbers worth scanning first

FY25 vs FY24

Revenue

$7.5m

Caveat: metric quality flags apply; use this value with basis context.

EBITDA

−$4.8m

Caveat: metric quality flags apply; use this value with basis context.

Net profit after tax

−$6m

Caveat: metric quality flags apply; use this value with basis context.

Net cash inflow from operating activities

−$0.94m

Caveat: metric quality flags apply; use this value with basis context.

Profit before tax

−$6m

Caveat: metric quality flags apply; use this value with basis context.

Cash and cash equivalents

$1.3m

-55.6% ↓ vs $2.8m

Total assets

$15.2m

Caveat: metric quality flags apply; use this value with basis context.

Analysis ofMEE FY25·Result released28 August 2025·Annolyse analysis published20 April 2026

What changed

Equity flipped from $3.6m to -$2.3m at 30 June 2025 even as revenue grew 48.1% to $7.5m and the NPAT loss narrowed 46.6% to -$6.0m

EBITDA actually deteriorated to -$4.8m from -$4.5m, so the narrower bottom-line loss reflects lower below-EBITDA charges rather than improved operating economics. Cash on hand fell 55.6% to $1.3m while gross borrowings rose marginally to $15.8m. Total assets fell to $15.2m, below the historical baseline range of $21.5m-$39.5m. Inventory fell 22.9% to $11.2m, releasing $3.3m of working capital, which is sharply below the historical average release of $1.2m.

What matters

Negative equity against thin cash

Capital raise adds balance-sheet context, with NZ$2.6m capital raised, but borrowings and gearing are the direct leverage evidence.

Total equity at -$2.3m and cash at $1.3m against $15.8m of borrowings indicates the balance sheet is stretched. Continued operating losses without external funding would compound the deficit.

Revenue scale has not unlocked operating leverage. A 48.1% top-line increase, which is well above the historical range of -36.2% to +14.7%, coincided with a wider EBITDA loss. This matters because the strategy implicitly assumes scale delivers margin; another year of scaling without improvement would challenge that premise.

Cash conversion sits well below the historical baseline. OCF/EBITDA of 19.7% is below the historical range of 69.4%-207.6%. The $0.9m operating cash outflow was flattered by the $3.3m inventory drawdown, so the headline cash-burn improvement is balance-sheet-assisted rather than earned.

Expectations

No quantitative targets were supplied

HY25 revenue of $3.7m represented 50.1% of the full year, implying an essentially flat second half on revenue but a heavier H2 EBITDA loss of about -$3.0m versus -$1.8m in H1. Operating cash flow swung from -$1.0m in H1 to roughly $0.1m positive in H2, again pointing to working-capital timing rather than improving underlying economics. Release commentary flags that a King Honey disposal will be reported in FY26, which will reshape the segment mix but is not reflected in current numbers.

Quality of result

The headline improvement in NPAT is low quality

The 46.6% PBT and NPAT improvement is driven by lower below-EBITDA charges, not better operating performance, because EBITDA itself moved the wrong way. The $2.2m year-on-year improvement in operating cash flow was largely funded by the $3.3m inventory drawdown, with inventory days falling from 1,051 to 548 — an unusually steep destocking. Receivable days also improved, from 102.7 to 66.6, supporting cash. Both are working-capital movements rather than earnings; once inventory and receivables normalise, the underlying operating cash burn would re-emerge unless the EBITDA gap closes.

Pre-lease FCF of -$0.9m looks dramatically better than the historical mean of -$6.9m, but the same caveat applies. The capex line is effectively zero, so the FCF print is dependent almost entirely on operating cash, which itself is dependent on the inventory release. Strip the working-capital tailwind out and underlying cash quality is consistent with the -$4.8m EBITDA loss.

Unresolved

Open questions

What level of EBITDA is achievable once the inventory release stops contributing and the King Honey segment is divested?
How will negative equity be restored, and over what timeframe?
Why did EBITDA deteriorate in the second half despite continued revenue scaling?
What inventory level is sustainable for the continuing Me Today brand and agency businesses?
What are the disclosed financial impacts of the planned King Honey disposal on FY26?

This briefing cannot assess going-concern conclusions, the commercial terms of the King Honey disposal, or the response of the major Chinese honey customer beyond what release commentary discloses.

Chat

Ask about MEE FY25

Ask follow-up questions about Me Today's FY25 result.

Informational only. No buy, sell, hold, price-target, or personal financial advice.

Ask about MEE FY25

Informational only. No buy, sell, hold, price-target, or personal financial advice.

Sign in to chat

Sign in to ask questions about Me Today's FY25 result.

What level of EBITDA is achievable once the inventory release stops contributing and the King Honey segment is divested?Why does "Negative equity against thin cash" matter?How strong was the cash and earnings quality in FY25?What should I watch next for MEE after FY25?

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Data appendix

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Open to load segment breakdown.

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Show key metrics table

Open to load key metrics.

Sources

Current period

30 June 2025 Financial Statements - Market Announcement

FY25 / results announcement↗

30 June 2025 Financial Statements - Market Announcement

FY25 / results release↗

Me Today - Financial Statements 12 months ended 30 June 2025

FY25 / financial report↗

Prior comparable period

30 June 2024 Financial Statements - Market Announcement

FY24 / results release↗

Me Today - Financial Statements 12 months ended 30 June 2024

FY24 / financial report↗

Rule 3.5 schedule at 29 August 2024

FY24 / results announcement↗

Interim context

Me Today Interim Financial Statements for the six months ended 31 December 2024

HY25 / financial report↗

Me Today Results Announcement280225

HY25 / results release↗

Rule 3.5 schedule at 27 February 2025

HY25 / results announcement↗

Release context

Market Update

FY24 / commentary↗

MEE capital raise and market update announcement

FY25 / commentary↗

Annual Meeting Results

HY25 / commentary↗

Related insights

Cross-company views selected from the metrics in this briefing.

Cash conversion quality

This result converted 19.7% of EBITDA to operating cash flow, -49.7pp versus the prior comparable period.

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Revenue growth context

Revenue growth was 48.1% for this reporting period.

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Working-capital pressure

Inventory days were 548 days, -503 days versus the prior comparable period.

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Earnings quality and statutory distortions

PBT and NPAT growth diverged by 0.0pp.

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This briefing is based on available company filings and standard Annolyse calculations. It is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

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