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Me Today (MEE) / HY22

Result released29 November 2021·Annolyse analysis published22 April 2026

Honey pivot absorbed $14.7m of working capital and added $13.2m debt

Revenue grew 469.6% on a new honey segment, but inventory days hit 1,658 and operating cash outflow widened to $4.6m.

Consumer / Wellness products

MEE metric context

Comparable chart history for this briefing.

Not enough chartable history yet. This panel will populate as comparable periods are published.

Market context

Valuation

A close-dated read on what the market price implies next to the latest verified filing inputs. Unavailable metrics stay visible when the absence is useful context.

Prices as at close, 20 July 2026

Price and market cap

The latest close and share count context for the market price.

Market cap

$4.1m

i

End-of-day close multiplied by current shares on issue.

Profitability multiples

How the market price compares with recent earnings and cash-flow inputs.

P/E

Not available

i

Not meaningful when recent earnings are negative.

EPS

-0.00

i

Recent filing-derived earnings per share.

PEG

Not available

i

Not available for this company right now.

EV/EBITDA

Not available

i

Not meaningful when recent EBITDA is negative.

P/FCF

Not available

i

Not meaningful when free cash flow is negative or unavailable.

P/B

1.33x

i

Market value compared with latest reported equity.

Income and fund shape

Yield and fund-style valuation where the company shape supports it.

Dividend yield

0.0%

i

Trailing dividends compared with the latest close.

Total return

Not available

i

Available once dividend and adjustment data are verified.

Release date
29 November 2021
Published
22 April 2026
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Key metrics

Numbers worth scanning first

HY22 vs HY21

Revenue

$2.4m

Caveat: metric quality flags apply; use this value with basis context.

EBITDA

−$1.8m

Caveat: metric quality flags apply; use this value with basis context.

Net profit after tax

−$2.8m

Caveat: metric quality flags apply; use this value with basis context.

Net cash inflow from operating activities

−$4.6m

Caveat: metric quality flags apply; use this value with basis context.

Profit before tax

−$2.8m

Caveat: metric quality flags apply; use this value with basis context.

Cash and cash equivalents

$2.3m

+18.9% ↑ vs $1.9m

Total assets

$46.2m

Caveat: metric quality flags apply; use this value with basis context.

Analysis ofMEE HY22·Result released29 November 2021·Annolyse analysis published22 April 2026

What changed

The honey-led business model shift absorbed $14.7m of working capital this half, unprecedented against Annolyse's historical baseline (4-period mean -$3.0m, where three of four prior halves released working capital and only one built $1.4m)

Inventories rose from $0.8m to $14.1m and gross borrowings from $0.2m to $13.2m to fund the stock. Headline revenue grew 469.6% to $2.4m, but $1.3m came from the new Honey segment. PBT and NPAT both worsened 120.1% to -$2.8m, while operating cash outflow widened to $4.6m from $1.6m. Total assets reached $46.2m versus $8.5m a year earlier.

What matters

Inventory carrying risk

  • Inventory days reached 1,658.2 versus a historical mean of 689.5 - the company now holds years of honey stock on the balance sheet. Carrying value depends on sell-through assumptions with no operating history at this scale; any markdown would flow through equity.
  • Permanent leverage against variable cash. Gross borrowings rose from $0.2m (essentially leases) to $13.2m, comprising $8.1m of bank loans and $5.1m of subordinated notes. Fixed debt service now sits against an operation generating -$1.8m EBITDA and a $4.6m operating cash outflow this half.
  • Revenue growth is mix-driven, not organic. The new Honey segment supplied 51.8% of current revenue. Gross margin compressed from 64.2% to 35.8% (n/m bps) reflecting honey's lower-margin profile. The 469.6% headline does not represent the underlying wellness brand's trajectory; Sale of goods and Agency services both remained loss-making at the segment line.

Expectations

No forward targets are disclosed

The shape context is unusual: HY21 represented only 5.1% of FY21 full-year revenue and 6.4% of full-year NPAT, but FY21 itself is a 15-month transition period to a June balance date and therefore not directly comparable. Annualising HY22 at face value implies $4.8m of revenue, well below the $8.3m the company eventually reported across the 15-month full year. This release supports no clean run-rate inference because the honey strategy is mid-pivot and segment economics are not yet stable.

Quality of result

Low

The 469.6% revenue growth is acquisition-driven rather than organic, and all three operating segments reported losses (Sale of goods -$0.8m, Agency services -$0.2m, Honey -$0.3m). Cash conversion of 253.4% is unprecedented against the supplied 4-period mean of 104.1%, but the ratio reads inverted here: both EBITDA (-$1.8m) and operating cash flow (-$4.6m) are negative, so a high ratio means cash burn materially exceeds the EBITDA loss because inventory and receivables absorbed $14.7m of working capital.

Pre-lease free cash flow was -$4.8m, below Annolyse's historical range of -$4.7m to -$1.1m, with only $2.3m of cash remaining. The combination of accelerating cash burn, a newly leveraged balance sheet, and unproven inventory turnover gives little visibility into earnings or cash for the next half. Receivable days improved to 144.6 from 221.9, but trade debtors still grew 271.2% to $1.9m as the receivables base expanded with revenue.

Unresolved

Open questions

What is the planned sell-through rate and timeline for the $14.1m honey inventory, and at what realised gross margin?
How will the $8.1m bank loan and $5.1m subordinated note be serviced if operating cash outflow remains near $4.6m per half?
Why did Agency services revenue fall and its segment loss widen from -$0.0m to -$0.2m while management focused on honey?
Will a further equity raise be required given $2.3m of cash on hand against the current cash burn rate?
What steady-state gross margin should be expected once the honey mix stabilises against the wellness portfolio?

This briefing cannot assess management's specific commercial plans for honey sell-through, customer concentration, or whether the inventory is carried at recoverable value.

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Ask about MEE HY22

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Ask about MEE HY22

Informational only. No buy, sell, hold, price-target, or personal financial advice.

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Sign in to ask questions about Me Today's HY22 result.

What is the planned sell-through rate and timeline for the $14.1m honey inventory, and at what realised gross margin?Why does "Inventory carrying risk" matter?How strong was the cash and earnings quality in HY22?What should I watch next for MEE after HY22?

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Data appendix

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Sources

Current period

Me Today HY22 Interim Financial Statements

HY22 / financial report↗

MEE Rule 3.5 notice at 29 November

HY22 / results announcement↗

Prior comparable period

Me Today HY21 Financial results announcement

HY21 / results announcement↗

Me Today HY21 Financial results announcement

HY21 / results release↗

Me Today HY21 Interim Financial Statements

HY21 / financial report↗

Full-year context

30 June 2022 Financial Statements - Market Announcement

FY21 / results release↗

Me Today - Financial Statements 15 months ended 30 June 2022

FY21 / financial report↗

Rule 3.5 schedule at 29 August 2022

FY21 / results announcement↗

Related insights

Cross-company views selected from the metrics in this briefing.

Cash conversion quality

This result converted 253.4% of EBITDA to operating cash flow.

→

Working-capital pressure

Inventory days were 1658 days, +664 days versus the prior comparable period.

→

Revenue growth context

Revenue growth was 469.6% for this reporting period.

→

Leverage and balance-sheet risk

Net debt / EBITDA is -5.95x for this result.

→
This briefing is based on available company filings and standard Annolyse calculations. It is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

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