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Me Today (MEE) / HY23

Revenue rose 49% but PBT loss doubled to NZ$5.8m

Honey-led top-line growth produced negative operating leverage as the EBITDA loss widened and equity fell 32.4% to NZ$19.0m.

Consumer / Wellness products

MEE revenue trajectory

Revenue context before the current result.

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HY26 was $2.6m, versus $7.5m in FY25.

MEE EBITDA margin

EBITDA margin across covered periods.

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  • HY24 MEE: Outside range low ebitda margin. -97.7%; 4-period range -85.4% to -32.4%. EBITDA margin: -97.7%, below normal range; 4-period mean -60.3%, range -85.4%--32.4%.
  • FY24 MEE: Outside range low ebitda margin. -89.1%; 3-period range -68.3% to -63.8%. EBITDA margin: -89.1%, below normal range; 3-period mean -65.8%, range -68.3%--63.8%.
  • FY25 MEE: Outside range high ebitda margin. -63.8%; 3-period range -89.1% to -65.2%. EBITDA margin: -63.8%, above normal range; 3-period mean -74.2%, range -89.1%--65.2%.
  • HY26 MEE: Unprecedented high ebitda margin. -32.4%; 4-period range -97.7% to -47.9%. EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.
EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.

MEE operating cash flow

Operating cash flow across covered periods.

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HY26 was -$1m, versus -$0.94m in FY25.

MEE working-capital movement

Operating working-capital absorption or release by reporting period.

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  • HY22 MEE: Unprecedented high operating working-capital movement. $14.7m; 4-period range $-11.3m to $1.4m. Operating working-capital movement: NZ$14.7m, unprecedented high; 1/4 prior periods had builds averaging NZ$1.4m, and 3 had releases averaging NZ$-4.5m.
  • FY24 MEE: Outside range high operating working-capital movement. $-0.5m; 3-period range $-3.3m to $-1.3m. Operating working-capital movement: NZ$-0.5m, above normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-2.2m.
  • FY25 MEE: Outside range low operating working-capital movement. $-3.3m; 3-period range $-1.9m to $-0.5m. Operating working-capital movement: NZ$-3.3m, below normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-1.2m.
  • HY26 MEE: Unprecedented low operating working-capital movement. $-11.3m; 4-period range $-1.1m to $14.7m. Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Release date
1 March 2023
Published
22 April 2026
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Key metrics

Numbers worth scanning first

HY23 vs HY22

Revenue

$3.6m

+49.0% ↑ vs $2.4m

EBITDA

−$3.1m

-68.5% ↓ vs −$1.8m

Net profit after tax

−$5.8m

Suppressed: metric quality flags mark this value as unsuitable for normal comparison.

Net cash inflow from operating activities

−$4.6m

-0.4% ↓ vs −$4.6m

Profit before tax

−$5.8m

Suppressed: metric quality flags mark this value as unsuitable for normal comparison.

Total assets

$33.9m

-26.5% ↓ vs $46.2m

What changed

Revenue rose 49.0% to NZ$3.6m, driven by Honey, but profitability deteriorated sharply: the EBITDA loss widened from NZ$1.8m to NZ$3.1m and PBT/NPAT fell 109.3% to a loss of NZ$5.8m

Annolyse's historical baseline classifies PBT growth, NPAT growth, EBITDA margin (-85.4%) and pre-lease free cash flow (-NZ$4.7m) at the lower edge of the recent range, so the result is the weakest of the supplied four-period window on those measures.

Operating cash outflow was essentially unchanged at NZ$4.6m, leaving cash at NZ$2.3m. The balance sheet contracted: total assets fell 26.5% to NZ$33.9m and equity fell 32.4% to NZ$19.0m, while gross borrowings declined only 6.2% to NZ$12.3m. Mix shifted decisively toward Honey, which grew to 69.7% of revenue from 51.8%, even as its segment loss tripled from NZ$0.3m to NZ$1.1m.

What matters

Top-line growth produced negative operating leverage

Revenue grew NZ$1.2m but the EBITDA loss deepened by NZ$1.3m, so each incremental dollar of sales lost money at the contribution level. The Honey segment doubled in revenue yet its segment loss roughly tripled, which means the mix shift toward the dominant segment is currently destroying margin rather than building scale economics.

Equity is eroding faster than losses are narrowing. Equity fell NZ$9.1m while the reported NPAT loss was NZ$5.8m, implying further capital absorption beyond the income-statement loss. With only NZ$2.3m of cash against a NZ$4.6m half-yearly operating burn and NZ$12.3m of borrowings, the runway question is now first-order; net-debt-to-EBITDA improved to 3.3x from 5.9x only because the denominator is a deeper loss in a smaller asset base.

Cash conversion fell but is not the lead issue. OCF/EBITDA dropped to 150.9% from 253.4%, which Annolyse's historical baseline still classifies as within the four-period normal range (mean 129.8%, range 58.5%–253.4%); the prior comparable was unusually strong. The deterioration is real but secondary to the question of whether the operating loss itself can be closed.

Expectations

No forward targets were supplied

The supplied seasonality context shows HY22 represented only 29.2% of FY22 revenue and 14.2% of FY22 NPAT, meaning the business has historically been heavily second-half weighted. Annualising HY23 revenue gives NZ$7.2m, below FY22's NZ$8.3m, so meeting or beating last year's top line requires an H2 reacceleration that the release does not quantify.

Implied second-half NPAT in FY22 was a NZ$16.8m loss, dominated by impairment and restructuring per the FY22 commentary. The release does not indicate whether comparable below-EBITDA charges will recur, so an investor cannot infer whether FY23 NPAT will compress toward the H1 run-rate (~NZ$11.6m annualised) or be distorted again by one-offs.

Quality of result

The result is low quality on operating fundamentals but partially flattered by working-capital direction

Debtor days fell to 86.2 from 144.7 and inventory days fell to 791.2 from 1,064.8, which contained the cash burn at the prior-year level despite a deeper P&L loss. The working-capital movement of NZ$1.4m sits within Annolyse's historical baseline (mean NZ$0.3m, range -NZ$11.3m to NZ$14.7m), so this is normalisation rather than a one-off release.

The durability concern is structural rather than timing. Inventory at 791 days remains elevated in absolute terms and ties up NZ$15.6m of the NZ$33.9m balance sheet, so the trade-debtor improvement is small in context. Capex was negligible at NZ$0.015m (0.4% of revenue), which keeps reported FCF close to OCF but signals minimal reinvestment. Pre-lease FCF of -NZ$4.7m is below the four-period historical mean of -NZ$2.2m and at the bottom of the supplied range, reinforcing that the cash-flow profile has not stabilised.

Unresolved

Open questions

Why did the Honey segment loss roughly triple to NZ$1.1m on doubled revenue, and what gross-margin trajectory does management expect as that mix continues to dominate?
How much additional funding will be required to bridge to operating cash breakeven given NZ$2.3m of cash and an unchanged half-yearly burn?
What concrete cost actions or pricing changes are planned to turn 49% revenue growth into narrower, rather than wider, EBITDA losses?
Is the NZ$15.6m inventory balance fully marketable at current carrying values, given 791 days of cover?
Will the FY22 pattern of large below-EBITDA H2 charges (impairment, restructuring) recur in FY23?

This briefing cannot assess management's funding plan, gross margin by segment, or any post-balance-date capital raise, because none of those items are disclosed in the supplied release.

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Ask follow-up questions about Me Today's HY23 result.

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Informational only. No buy, sell, hold, price-target, or personal financial advice.

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Sign in to ask questions about Me Today's HY23 result.

Why did the Honey segment loss roughly triple to NZ$1.1m on doubled revenue, and what gross-margin trajectory does management expect as that mix continues to dominate?Why does "Top-line growth produced negative operating leverage" matter?How strong was the cash and earnings quality in HY23?What should I watch next for MEE after HY23?

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Data appendix

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Sources

Current period

31 December 2022 Financial Statements - Market Announcement

HY23 / results release↗

Me Today HY23 Interim Financial Statements 6 months ended 31 December 2022

HY23 / financial report↗

Rule 3.5 schedule at 01 March 2023

HY23 / results announcement↗

Prior comparable period

Me Today HY22 Interim Financial Statements

HY22 / financial report↗

Full-year context

Me Today June 2022 Annual Report

FY22 / financial report↗

Release context

Annual Meeting Results

HY23 / commentary↗

Related insights

Cross-company views selected from the metrics in this briefing.

Cash conversion quality

This result converted 150.9% of EBITDA to operating cash flow, -102.5pp versus the prior comparable period.

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Leverage and balance-sheet risk

Net debt / EBITDA is 3.30x, -2.60x versus the prior comparable period.

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Revenue growth context

Revenue growth was 49.0% for this reporting period.

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ROE and capital efficiency

ROE was -30.5%, -20.6pp versus the prior comparable period.

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This briefing is based on available company filings and standard Annolyse calculations. It is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

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