Revenue
$3.7m
+64.2% ↑ vs $2.3m
Revenue grew 64.2% and losses improved 66.5%, yet equity dropped 72.5% and cash conversion of 58.5% sits below the 152.9% historical mean.
Revenue context before the current result.
EBITDA margin across covered periods.
Operating cash flow across covered periods.
Operating working-capital absorption or release by reporting period.
Key metrics
HY25 vs HY24
Revenue
$3.7m
+64.2% ↑ vs $2.3m
EBITDA
−$1.8m
+19.5% ↑ vs −$2.2m
Net profit after tax
−$2.4m
+67.1% ↑ vs −$7.3m
Net cash inflow from operating activities
−$1m
+45.5% ↑ vs −$1.9m
Profit before tax
−$2.4m
+67.1% ↑ vs −$7.3m
Total assets
$19m
-8.0% ↓ vs $20.7m
What changed
Against that P&L improvement, total equity fell 72.5% to NZ$1.3m while gross borrowings rose 14.1% to NZ$15.6m, so the balance sheet weakened materially even as the income statement improved.
The operating cash outflow narrowed to NZ$1.0m, but cash conversion (OCF/EBITDA) of 58.5% sits below the prior comparable's 86.3% and well below the supplied historical mean of 152.9%, classified as below normal range. ROE deepened to -191.2% from -156.7%, also below the historical baseline. Segment mix shifted toward Me Today brand and agency at 62.9% of revenue (from 49.5%), with King Honey contracting as a share; both segments remained loss-making.
What matters
Equity at NZ$1.3m against gross borrowings of NZ$15.6m and total assets of NZ$19.0m leaves negligible cushion. The NZ$3.4m equity drop exceeds the NZ$2.4m period loss, implying additional movements beyond P&L. This matters because continued operating losses, even at the narrower run-rate, would quickly impair the equity base further and put the funding stack under stress.
Cash conversion is below the historical baseline. At 58.5% versus a 152.9% historical mean and 86.3% prior, OCF has not improved proportionally to the EBITDA loss reduction. For a company with thin equity and rising debt, the gap between losses narrowing and cash continuing to bleed is the operative concern, not the headline 66.5% PBT improvement.
Revenue growth is real but unproven at scale. The 64.2% top-line growth, weighted to the Me Today brand segment, is meaningful in trajectory terms but starts from a NZ$2.3m base. Segment results remain negative at NZ$0.8m (Me Today brand and agency) and NZ$0.4m (King Honey), so neither business has yet demonstrated standalone profitability.
Expectations
The supplied second-half shape data shows HY24 was 45.2% of FY24 revenue and 64.3% of FY24 NPAT, indicating a back-end-weighted revenue pattern with front-end-weighted losses. If that shape holds, implied FY25 revenue would be roughly NZ$8.3m, but the second half typically carries a heavier expense burden than first-half losses suggest.
The release does not support a claim that the business has reached cash breakeven, only that the trajectory has improved. Whether further capital is required to bridge to breakeven is the central unresolved expectation question.
Quality of result
However, the result remains a loss at every line, including pre-lease free cash flow at NZ$1.1m, so the question is the quality of trajectory rather than the quality of earnings. Capex intensity stayed negligible at 0.6% of revenue, meaning cash is not flattered by underinvestment cycles, but nor is it protected by any cushion of operating cash generation.
The supplied historical baseline records cash conversion outside the normal range and ROE below the historical mean of -72.8%. Working-capital movement was a modest NZ$1.1m release, within the historical range. Inventory days at 655.3 sit at the lower edge of the historical range and are favourable versus baseline, but at NZ$13.5m of inventory against NZ$3.7m of half-year revenue, the inventory carry remains heavy relative to sales velocity, which is a balance-sheet risk if mix shifts further away from King Honey.
Unresolved
This briefing cannot assess management's specific funding plans, lender covenant status, or path-to-breakeven timing because none are disclosed in the supplied release.
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Informational only. No buy, sell, hold, price-target, or personal financial advice.
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Me Today Interim Financial Statements for the six months ended 31 December 2024
HY25 / financial reportMe Today Results Announcement280225
HY25 / results releaseRule 3.5 schedule at 27 February 2025
HY25 / results announcement31 December 2023 Financial Statements - Market Announcement
HY24 / results releaseMe Today HY23 Interim Financial Statements 6 months ended 31 December 2023
HY24 / financial report30 June 2024 Financial Statements - Market Announcement
FY24 / results releaseMe Today - Financial Statements 12 months ended 30 June 2024
FY24 / financial reportAnnual Meeting Results
HY25 / commentaryRelated insights
Cross-company views selected from the metrics in this briefing.
Cash conversion quality
This result converted 58.5% of EBITDA to operating cash flow, -27.8pp versus the prior comparable period.
Leverage and balance-sheet risk
Net debt / EBITDA is 7.82x, +1.66x versus the prior comparable period.
Revenue growth context
Revenue growth was 64.2% for this reporting period.
ROE and capital efficiency
ROE was -191.2%, -34.5pp versus the prior comparable period.
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