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Me Today (MEE) / HY25

Losses narrowed 66.5% but equity fell to NZ$1.3m as debt rose

Revenue grew 64.2% and losses improved 66.5%, yet equity dropped 72.5% and cash conversion of 58.5% sits below the 152.9% historical mean.

Consumer / Wellness products

MEE revenue trajectory

Revenue context before the current result.

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HY26 was $2.6m, versus $7.5m in FY25.

MEE EBITDA margin

EBITDA margin across covered periods.

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  • HY24 MEE: Outside range low ebitda margin. -97.7%; 4-period range -85.4% to -32.4%. EBITDA margin: -97.7%, below normal range; 4-period mean -60.3%, range -85.4%--32.4%.
  • FY24 MEE: Outside range low ebitda margin. -89.1%; 3-period range -68.3% to -63.8%. EBITDA margin: -89.1%, below normal range; 3-period mean -65.8%, range -68.3%--63.8%.
  • FY25 MEE: Outside range high ebitda margin. -63.8%; 3-period range -89.1% to -65.2%. EBITDA margin: -63.8%, above normal range; 3-period mean -74.2%, range -89.1%--65.2%.
  • HY26 MEE: Unprecedented high ebitda margin. -32.4%; 4-period range -97.7% to -47.9%. EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.
EBITDA margin: -32.4%, unprecedented high; 4-period mean -76.6%, range -97.7%--47.9%.

MEE operating cash flow

Operating cash flow across covered periods.

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HY26 was -$1m, versus -$0.94m in FY25.

MEE working-capital movement

Operating working-capital absorption or release by reporting period.

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  • HY22 MEE: Unprecedented high operating working-capital movement. $14.7m; 4-period range $-11.3m to $1.4m. Operating working-capital movement: NZ$14.7m, unprecedented high; 1/4 prior periods had builds averaging NZ$1.4m, and 3 had releases averaging NZ$-4.5m.
  • FY24 MEE: Outside range high operating working-capital movement. $-0.5m; 3-period range $-3.3m to $-1.3m. Operating working-capital movement: NZ$-0.5m, above normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-2.2m.
  • FY25 MEE: Outside range low operating working-capital movement. $-3.3m; 3-period range $-1.9m to $-0.5m. Operating working-capital movement: NZ$-3.3m, below normal range; 0/3 prior periods had builds, and 3 had releases averaging NZ$-1.2m.
  • HY26 MEE: Unprecedented low operating working-capital movement. $-11.3m; 4-period range $-1.1m to $14.7m. Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Operating working-capital movement: NZ$-11.3m, unprecedented low; 2/4 prior periods had builds averaging NZ$8.0m, and 2 had releases averaging NZ$-1.0m.
Release date
28 February 2025
Published
20 April 2026
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Key metrics

Numbers worth scanning first

HY25 vs HY24

Revenue

$3.7m

+64.2% ↑ vs $2.3m

EBITDA

−$1.8m

+19.5% ↑ vs −$2.2m

Net profit after tax

−$2.4m

+67.1% ↑ vs −$7.3m

Net cash inflow from operating activities

−$1m

+45.5% ↑ vs −$1.9m

Profit before tax

−$2.4m

+67.1% ↑ vs −$7.3m

Total assets

$19m

-8.0% ↓ vs $20.7m

What changed

Revenue rose 64.2% to NZ$3.7m and PBT/NPAT losses narrowed 66.5% to NZ$2.4m versus HY24, with the operating EBITDA loss improving to NZ$1.8m

Against that P&L improvement, total equity fell 72.5% to NZ$1.3m while gross borrowings rose 14.1% to NZ$15.6m, so the balance sheet weakened materially even as the income statement improved.

The operating cash outflow narrowed to NZ$1.0m, but cash conversion (OCF/EBITDA) of 58.5% sits below the prior comparable's 86.3% and well below the supplied historical mean of 152.9%, classified as below normal range. ROE deepened to -191.2% from -156.7%, also below the historical baseline. Segment mix shifted toward Me Today brand and agency at 62.9% of revenue (from 49.5%), with King Honey contracting as a share; both segments remained loss-making.

What matters

Balance sheet pressure is now the dominant issue

Equity at NZ$1.3m against gross borrowings of NZ$15.6m and total assets of NZ$19.0m leaves negligible cushion. The NZ$3.4m equity drop exceeds the NZ$2.4m period loss, implying additional movements beyond P&L. This matters because continued operating losses, even at the narrower run-rate, would quickly impair the equity base further and put the funding stack under stress.

Cash conversion is below the historical baseline. At 58.5% versus a 152.9% historical mean and 86.3% prior, OCF has not improved proportionally to the EBITDA loss reduction. For a company with thin equity and rising debt, the gap between losses narrowing and cash continuing to bleed is the operative concern, not the headline 66.5% PBT improvement.

Revenue growth is real but unproven at scale. The 64.2% top-line growth, weighted to the Me Today brand segment, is meaningful in trajectory terms but starts from a NZ$2.3m base. Segment results remain negative at NZ$0.8m (Me Today brand and agency) and NZ$0.4m (King Honey), so neither business has yet demonstrated standalone profitability.

Expectations

No forward targets or guidance have been supplied with this release

The supplied second-half shape data shows HY24 was 45.2% of FY24 revenue and 64.3% of FY24 NPAT, indicating a back-end-weighted revenue pattern with front-end-weighted losses. If that shape holds, implied FY25 revenue would be roughly NZ$8.3m, but the second half typically carries a heavier expense burden than first-half losses suggest.

The release does not support a claim that the business has reached cash breakeven, only that the trajectory has improved. Whether further capital is required to bridge to breakeven is the central unresolved expectation question.

Quality of result

The narrower losses reflect both higher revenue and a flatter cost base, which is structurally meaningful

However, the result remains a loss at every line, including pre-lease free cash flow at NZ$1.1m, so the question is the quality of trajectory rather than the quality of earnings. Capex intensity stayed negligible at 0.6% of revenue, meaning cash is not flattered by underinvestment cycles, but nor is it protected by any cushion of operating cash generation.

The supplied historical baseline records cash conversion outside the normal range and ROE below the historical mean of -72.8%. Working-capital movement was a modest NZ$1.1m release, within the historical range. Inventory days at 655.3 sit at the lower edge of the historical range and are favourable versus baseline, but at NZ$13.5m of inventory against NZ$3.7m of half-year revenue, the inventory carry remains heavy relative to sales velocity, which is a balance-sheet risk if mix shifts further away from King Honey.

Unresolved

Open questions

What are management's funding plans to bridge the gap between NZ$1.3m equity and ongoing operating cash outflow?
Why did equity fall NZ$3.4m when the period loss was NZ$2.4m, and what other movements drove the difference?
When does management expect either Me Today brand or King Honey to reach segment-level operating breakeven?
How are existing lenders' terms accommodating gross borrowings of NZ$15.6m, and what covenants apply at the current equity level?
Is the inventory drawdown that supported working capital sustainable given the brand-led revenue mix shift?

This briefing cannot assess management's specific funding plans, lender covenant status, or path-to-breakeven timing because none are disclosed in the supplied release.

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Ask about MEE HY25

Ask follow-up questions about Me Today's HY25 result.

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Ask about MEE HY25

Informational only. No buy, sell, hold, price-target, or personal financial advice.

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Sign in to ask questions about Me Today's HY25 result.

What are management's funding plans to bridge the gap between NZ$1.3m equity and ongoing operating cash outflow?Why does "Balance sheet pressure is now the dominant issue" matter?How strong was the cash and earnings quality in HY25?What should I watch next for MEE after HY25?

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Data appendix

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Sources

Current period

Me Today Interim Financial Statements for the six months ended 31 December 2024

HY25 / financial report↗

Me Today Results Announcement280225

HY25 / results release↗

Rule 3.5 schedule at 27 February 2025

HY25 / results announcement↗

Prior comparable period

31 December 2023 Financial Statements - Market Announcement

HY24 / results release↗

Me Today HY23 Interim Financial Statements 6 months ended 31 December 2023

HY24 / financial report↗

Full-year context

30 June 2024 Financial Statements - Market Announcement

FY24 / results release↗

Me Today - Financial Statements 12 months ended 30 June 2024

FY24 / financial report↗

Release context

Annual Meeting Results

HY25 / commentary↗

Related insights

Cross-company views selected from the metrics in this briefing.

Cash conversion quality

This result converted 58.5% of EBITDA to operating cash flow, -27.8pp versus the prior comparable period.

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Leverage and balance-sheet risk

Net debt / EBITDA is 7.82x, +1.66x versus the prior comparable period.

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Revenue growth context

Revenue growth was 64.2% for this reporting period.

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ROE and capital efficiency

ROE was -191.2%, -34.5pp versus the prior comparable period.

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This briefing is based on available company filings and standard Annolyse calculations. It is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

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