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© 2026 Annolyse. Analytical briefings for NZX company announcements.

Table of contents

  1. What changed
  2. What matters
  3. Expectations
  4. Quality of result
  5. Unresolved
  6. Key metrics
  7. Analytical metrics
  8. Metric context
  9. Reference material
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My Food Bag Group (MFB) / HY25

My Food Bag: revenue still fading, but NPAT up 17.8% on lower costs and...

A second consecutive year of first-half revenue decline is being offset by margin, cash and debt repair, with a 0.65 cps interim dividend now...

Release date
21 November 2024
Published
22 April 2026
Table of Contents⌄
  1. What changed
  2. What matters
  3. Expectations
  4. Quality of result
  5. Unresolved
  6. Key metrics
  7. Analytical metrics
  8. Metric context
  9. Reference material

What changed

Revenue slipped 1.9% to $82.2m, the second consecutive HY decline (HY24 was –11.2%). Despite the softer top line, profit before tax rose 17.5% to $4.1m and NPAT rose 17.8% to $3.0m, with the effective tax rate essentially unchanged (28.1% vs 28.3%). Management cited EBITDA up 5.7% to $7.8m in the release commentary, although no formal reconciliation was provided. Operating cash flow improved 27.0% to $6.3m and capex fell to $1.8m from $2.5m, lifting pre-lease free cash flow to $4.5m from $2.4m. The balance sheet strengthened materially: cash rose to $1.8m, gross borrowings fell to $11.5m, and estimated net debt reduced to $9.7m from $14.1m. An interim dividend of 0.65 cps was declared (no HY24 interim comparable disclosed).

What matters

  • Cost-out, not top-line, is doing the work. PBT grew 17.5% on revenue –1.9%. With average order value only marginally lower ($128.00 vs $128.50) and active customers described as "stabilised", the earnings uplift is driven by cost and margin rather than volume recovery.
  • Leverage has been repaired quickly. Net debt fell roughly $4.4m half-on-half to $9.7m, taking implied net debt / prior-year EBITDA from about 1.9x to 1.2x. Combined with a return to dividends, this signals management are comfortable the worst of the demand reset is behind them.
  • Cash conversion genuinely improved. FCF pre-lease / NPAT stepped up from 97.5% to 150.9%, helped by a $1.6m inventory drawdown (inventories $0.3m vs $1.9m). That working-capital release is not repeatable at the same scale.

Expectations

No forward guidance or stated FY25 targets were supplied. The HY24/FY24 anchors imply no meaningful second-half weighting pattern in either direction, so a simple annualisation of HY25 revenue gives $164.4m versus FY24's $175.7m — still about 6.4% below the FY24 run-rate. The release does not support a return to revenue growth on the disclosed data; it does support a claim of margin stabilisation and balance-sheet recovery.

Quality of result

Underlying quality is mixed. The tax line is clean, so the 17.5% PBT growth is a fair read on operating improvement, and higher OCF with lower capex is a genuine positive. However, part of the cash and working-capital gain is timing: inventory fell from $1.9m to $0.3m, contributing materially to the $1.3m OCF uplift, and that benefit cannot recur at the same magnitude. The 65% NPAT payout (43.1% of pre-lease FCF) looks covered this half, but is sensitive to any reversal in the inventory release. No non-recurring items were disclosed to flag against the reported numbers.

Unresolved

  • EBITDA of $7.8m is asserted in commentary but not reconciled to the $4.1m PBT in the supplied materials — the bridge (D&A, finance costs, lease treatment) is not visible.
  • Gross margin, segment revenue (My Food Bag vs Bargain Box vs Fresh Start) and active customer count at period end were not in the supplied extract, so the source of the margin improvement cannot be attributed.
  • No FY25 revenue, EBITDA or dividend guidance was provided, and there is no prior HY interim dividend to anchor payout intent.
  • Post-lease free cash flow is not calculable from the supplied data, so true distributable cash after lease servicing is unclear.

This briefing cannot assess valuation, competitive positioning versus supermarket meal-kit substitutes, or the durability of the inventory-led working-capital benefit into H2.

Key metrics

← Swipe to view more
Key metrics table for My Food Bag Group HY25
Metric HY25 HY24 Change
Revenue $82.2m $83.8m -1.9% ↓
EBITDA — $7.4m —
Net profit after tax $3m $2.5m +17.8% ↑
Net cash inflow from operating activities $6.3m $4.9m +27.0% ↑
Interim dividend per share 0.7c — —
Profit before tax $4.1m $3.5m +17.5% ↑
Cash and cash equivalents $1.8m $0.15m +1059.9% ↑
Total assets $105.5m $107.6m -2.0% ↓

Analytical metrics

← Swipe to view more
Analytical metrics table for My Food Bag Group HY25
Metric HY25 HY24 Context
PBT growth +17.5% — —
Effective tax rate 28.1% 28.3% —
OCF / EBITDA (cash conversion) 80.3% 66.6% stable
FCF pre-lease $4.5m $2.4m +$2m
FCF / NPAT 150.9% 97.5% complementary conversion metric
Capex % revenue 2.2% 3.0% —
Capex $1.8m $2.5m −$0.68m
Debtor days 1.3 1.2 +0.1 days
Inventory days 0.7 4.2 -3.5 days
Operating working capital $0.92m $2.5m −$1.6m absorbed
Trade debtors $0.6m $0.56m +$0.04m
Net debt $9.7m $14.1m −$4.4m
Net debt / EBITDA 1.24x 1.91x Strengthening
Gross borrowings $11.5m $14.3m −$2.8m
Payout ratio vs NPAT 65.0% — —
Payout ratio vs FCF pre-lease 43.1% — covered
ROE (annualised) 4.4% 4.1% Strengthening
HY24 share of FY24 revenue 100.0% — Other half was 0.0%
HY24 share of FY24 EBITDA 100.0% — Other half was 0.0%
HY24 share of FY24 NPAT 100.0% — Other half was 0.0%
Profit from continuing operations $3m $2.5m +$0.45m

This analysis was generated using Annolyse, an AI-powered tool that analyses NZX company announcements. The analysis is based on available company filings and standard Annolyse calculations. This is general information only and does not constitute financial advice. The analysis may contain errors. Always read the original company filings and consult a licensed financial adviser before making investment decisions.

Source-backed analysis from the filing set attached to this briefing.

Metric context

Trajectory before this result

A compact view of the company's recent revenue and margin path, derived from the same metrics history that powers the company page.

MFB revenue trajectory

Revenue context before the current result.

← Swipe to view more
MFB revenue trajectory preview table
PeriodMFB
HY26$85.4m
FY25$162.1m
HY25$82.2m
FY24$83.8m
HY24$83.8m
FY23$175.7m

MFB EBITDA margin

Earnings margin across covered periods.

← Swipe to view more
MFB EBITDA margin preview table
PeriodMFB
HY264.9%
FY259.9%
HY25n/a
FY248.8%
HY248.8%
FY2310.4%

Appendix

Reference material

Company materials considered in this briefing.

Current period

company filing

HY25 / results announcement↗

company filing

HY25 / results release↗

Interim Report

HY25 / financial report↗

Prior comparable period

company filing

HY24 / results announcement↗

Interim Report

HY24 / financial report↗

Media Release

HY24 / media release↗

Full-year context

company filing

FY24 / results announcement↗

Interim Report

FY24 / financial report↗

Media Release

FY24 / media release↗

Related insight

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MFB revenue trajectory

Revenue context before the current result.

MFB EBITDA margin

Earnings margin across covered periods.